Choosing the Best Affiliate Programs for Your Website

Which company has the best affiliate program? How do I choose the best affiliate program? Can you help me pick an affiliate program? I am often asked these questions. And, the answer many people expect is : the program that pays the most. However, the point that many rookie affiliates miss is that just because mortgage, gambling, and credit card programs are paying the most per sale or per lead dosen't mean that you will ever make any money promoting their products. In fact, the overwhelming majority of affiliates never earn a dime. Most are lured in by the promise of easy riches, discover that it's not so easy, shortly thereafter, and then give up before ever earning their first paycheck.

So, how do you earn that first paycheck from an affiliate program?

1. Pick an affiliate program that fits the theme of your site. This is obvious, but as I stated above, many people are lured in by the temptations of quick and easy money from higher paying programs. You should never have to change the content of your website to match your affiliate program, either. Make the programs work for you, not against you.

2. Choose a program that pays per sale over per lead. Some affiliate programs pay a percentage for every sale made and some affiliate programs pay per lead, or a certain action taken by the prospective customer, such as filling out a loan application. The per lead programs seem like they should have the higher conversion rates, but this is just not true. I've repeatedly had more success with pay per sale, rather than per lead. My theory is that people are bombarded with these forms and applications and sales pitches everyday, so they tend to block them out. Time is extremely valuable, especially in today's society. To get credit for a sale with these programs, people must invest time that they simply don't have or don't want to use signing up for these offers. It is much easier just to buy something online, than it is to invest time online doing work. That's why information products sell so well online, despite the fact that many times the information for sale is available free online, if you have the time to spend gathering it.

3. Pick an affiliate program that offers a wide variety of items for sale and preferably, one that offers dynamic content ads. You should always pay attention to what's hot and don't be afraid to rotate items that you promote. Just because something sold well yesterday, dosen't mean it will sell well today or tomorrow. If you run a website that promotes books, for example, you would probably want to rotate into your website ads promoting the current week's bestsellers. Visitors to your site will thank you for the fresh content, even if it is an advertisement. The easiest way to do this is with an affiliate program that delivers dynamically generated ads based on your established criteria.

4. Choose a well-known merchant. Trust is a very important factor in converting sales. More times than not, a customer is going to buy from the merchant that they know and recognize. Many smaller merchants will increase the percentage they offer to affiliates as a way of try and drive more traffic to their site and to promote their brand. Not surprisingly, many of these merchants come and go. It's safer and more profitable to go with the big names. You're also more likely to get paid (and on time!) by these merchants.

5. Pick an affiliate program that sells products that you have tried and like. If you have had a good experience making a purchase from a company, see if they have an affiliate program you can join. It is much easier to promote a product that you like, and your product endorsement will come across as more authentic. And, if the visitor to your site tries and like the product as well, you gain instant credibility and trust, which will lead to future sales.

Hopefully, these tips will help you when deciding which products to promote on your site.

About the Author

Justin Hallman writes for www.publishprofits.com

Seven Ways to Set Yourself Apart From Other Affiliate Marketers

by DeAnna Spencer

Okay so you've read (fill in the blank with internet gurus name here)'s book and decided that affiliate marketing is the way for you to earn some extra money online. I mean after all, all you have to do is plug in your name and run their ads and collect your commission check and ride off into the sunset, right? Not quite. With so many people promoting the exact same program as you, in the exact same ezines or on the exact same websites, you need some ways to distinguish yourself from the rest of the pack of affiliate marketers. Here are seven ways for you to do this.

1. Host Your Own Website.

I know I sound like a broken record, but it is absolutely essential for you to have your own website. For starters you can have a domain name that is easy to remember. I mean can you remember http://www.areallylongaffiliatemarketersurl.com/?pid=123/r=4(My apologies if that url actually belongs to someone, I just made it up on the spot for an illustration)? I didn't think so.

So if you cant remember it and it's your url, what makes you think your potential customer is going to remember it. Do you know what they are going to do? They are going to just chop off the stuff at the end and type in the main domain name and purchase the product from the main site. However if you have your own url, you could have a url like http://www.yourdomain.com which is much easier to remember and you can just point your visitors to your affiliate page in your website.

2. Write Your Own Ads

Email the owner of your affiliate program and ask if you can write your own ads. Most of the time they will not have a problem with this, but you need to check with them first. A lot of times when I publish my ezine, I have published the same ad two or three times and I wanted to email the advertisers and say if only you had used your own ad. People become immune to ads after a while and if they see the same ads over and over again, they may just skip over it altogether. Your objective is to get people to click on your link and if your wording is different they just might stop and read your ad and be curious enough to click through to your website.

3. Have some products of your own that are only available through your website.

Once you have your website going, it is important to have some products or services that your customers cant find at your affiliate site. You want your customers to keep coming to your site and the best way to do that is to have something on your site that they can't find on the affiliate site.

4. Cultivate your own list.

It's much easier to sell to people that you have already built a relationship with. That's one reason why it is important to build your own list. You may also be able to earn some money from your list in the form of advertising.

5. Buy the product you are marketing.

When you buy the product you are marketing, you can sell it better. You can tell the potential customer what a great experience you had with the product. This will make them interested enough to buy the product. You will also be able to provide support if necessary or write a tutorial on how to use the product that you are marketing.

6. Be totally honest

If you find out that the program you were promoting is a scam, stop promoting it and inform your readers about it. This will help you build credibility with your lists. We all make mistakes and admitting your mistake will boost your readers confidence in you.

7. Dont try to market everything you see.

With services such as clickbank, it is easy to become overwhelmed and try to market everything in the clickbank marketplace. That is not a good idea. Its better to focus on one market and market products that they would want. This is called niche marketing. The last thing you want to do is to bombard your subscribers with pitches for products. That is one surefire way to lose subscribers.

Affiliate marketing is definitely here to stay and it can become a great way to earn extra or even part time income. However, it won't happen overnight. Like everything else in life, youre going to have to put a lot of hard work into it. Good luck to you in your new venture.

DeAnna Spencer is the webmaster for Learn Small Business, a site that teaches how to run a small business for free. Visit today at http://www.learnsmallbusiness.com

About the Author

DeAnna Spencer is the webmaster for Learn Small Business, a site that teaches how to run a small business for free. Visit today at http://www.learnsmallbusiness.com